Who We Are
We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are proven to relieve the short sharp sensation of sensitive teeth and provide long lasting protection with twice daily brushing.
We're dedicated to creating a future where every life is sensitivity-free
, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentine tubules.
Sensodyne® F, the first toothpaste containing potassium nitrate (which helps to sooth the nerves inside the teeth), is launched. It's clinically proven to relieve symptoms of tooth sensitivity when used twice a day.
Sensodyne® ProNamel® is launched. Its optimised fluoride formulation helps protect against the effects of acid erosion on tooth enamel.
, containing 5% NovaMin and fluoride, is launched. It helps repair sensitive areas of the teeth with twice daily brushing.
Sensodyne® True White is launched, containing sodium tripolyphosphate to gently remove stains. Sensodyne True White is 10 times less abrasive than many everyday whitening toothpastes.
As leaders in the field of, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain with the best toothpaste for sensitive teeth.
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range - for example -potassium nitrate and Strontium Acetate - to help relieve tooth sensitivity. These technologies work to soothe the nerves inside sensitive teeth.