A Dentist at dentistry

About Sensodyne

Who We Are

We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are  proven to relieve the short sharp sensation of sensitive teeth and provide long lasting protection with twice daily brushing.

Our Vision

We're dedicated to creating a future where every life is sensitivity-free

Sensodyne toothpastes

Our History

A vintage car


Sensodyne® Original, the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentine tubules.

Sensodyne toothpaste


Sensodyne® F, the first toothpaste containing potassium nitrate (which helps to sooth the nerves inside the teeth), is launched. It's clinically proven to relieve symptoms of tooth sensitivity when used twice a day.

Sensodyne ProNamel


Sensodyne® ProNamel® is launched. Its optimised fluoride formulation helps protect against the effects of acid erosion on tooth enamel.

Tooth protection


Sensodyne® Repair and Protect, containing 5% NovaMin and fluoride, is launched. It helps repair sensitive areas of the teeth with twice daily brushing.

Sensodyne true white


Sensodyne® True White is launched, containing sodium tripolyphosphate to gently remove stains. Sensodyne True White is 10 times less abrasive than many everyday whitening toothpastes.

Our Science

As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain with the best toothpaste for sensitive teeth.

Teeth whitening

Technologies for Sensitivity Relief

Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range - for example -potassium nitrate and Strontium Acetate - to help relieve tooth sensitivity. These technologies work to soothe the nerves inside sensitive teeth.

Potassium Nitrate

Find out how potassium nitrate helps to soothe the nerves inside sensitive teeth.